AricAir Sparkling Water

Background

AricAir is a bottled water retailer undergoing a rebranding initiative to attract a younger female audience. As part of this strategy, the company aims to transform its official website from a B2B platform into a B2C experience.

Project

Web Design / Packaging
Team: copywriter / project manager / developer / designer Role: Graphic Designer / Web Designer

Details

The project featured two flavors of fruit sparkling water, targeting women who value healthy food and beverage choices. Low-calorie formulas, elegant patterns, and slim can designs were the key elements that appealed to this audience. At the same time, the brand's official website was also scheduled for a redesign. Before creating the new website, I analyzed and prototyped the existing one to identify areas for improvement and redefine its overall user experience.The new official home page was also planned to renovate at the same time. Before crafting the page I prototyped the current site they had and found the point of differences to redefine it.