AricAir Sparkling Water

Background

AricAir is a bottled water retailer. They were undergoing a re-branding plan and adopting a marketing strategy to attract a new young female audience. Their team aims to transition the official website from B2B to B2C model.

Project

Web Design / Packaging
Team: copywriter / project manager / developer / designer Role: Visual/Web Design

Details

Two flavors of fruit sparkling water beverages, they tried to catch the women who care about healthy choices of food. Light-calorie, elegant patterns, and slim can shapes are all we tended to approach.
The new official home page was also planned to renovate at the same time. Before crafting the page I prototyped the current site they had and found the point of differences to redefine it.